Fujifilm announces price increase for color negative photo film products

Fujifilm U.S.A. Inc., Valhalla, N.Y., says it is studying the best pricing structure for its color negative photo film products in the U.S. marketplace. This follows an announcement by its parent company, Fujifilm Corp., regarding worldwide price increases for its color negative photo film products slated for October 2007. Prices are expected to increase globally by around 5 percent, says the press release, but the rate of increase may differ by regional market.

Globally, Fujifilm says it has undertaken intensive structural reforms to adjust to the harsh market conditions in the photo imaging business. Despite these efforts to reduce fixed costs and improve productivity, however, the company says it can't continue to absorb the rapid rise in costs of silver, oil, and other raw materials.