Ashton Kutcher stars in new Nikon ad campaign

Actor and producer Ashton Kutcher is part of a new ad campaign by Nikon Inc. to promote the Coolpix Style series cameras. The campaign debuted nationally on March 25 with a television commercial, which precedes the print advertisements and an interactive online component.

Nikon says it selected Kutcher for the campaign to bring brand relevance to a broader and more youthful audience. Taking place in trendy locales such as boutique hotels and upscale shopping destinations, the campaign focuses on the styling, fashionable colors, simplicity, and performance of Nikon's Style series compact digital cameras.

The television campaign spots have Kutcher's Coolpix camera being discretely taken and passed around by numerous adoring fans who take several pictures with it before slipping it back into Kutcher's pocket. Kutcher then notices some surprising pictures when he reviews the photos on his camera's LCD screen. Nikon says in a release that the print campaign "captures the sophisticated yet playful essence of Ashton and the aesthetics of the camera." Following the television and print advertisements, the campaign will come full circle with an engaging Internet component, details of which will be revealed shortly.